Where high profile events meet down to earth people.

With
25 years in the industry

We are a team of experts with over 25 years in the industry, transforming dreams into live experiences.

Good People helps brands, startups, corporations, foundations, artists, and organizations establish themselves as leaders in their shifting cultural landscape. We combine high-scale event planning and production, content strategy, and creative environment design to create transformative experiences that produce results and inspire action.

Our latest project

What we bring to the table

With over 25 years of experience, Good People remains on top in terms of strategy, execution, and collaboration.

Execution Powerhouse

Collaboration experts in understanding the realities of the real world and bringing the creative to life through experience management (XM).

Cultural Expertise

Hispanic-led agency with deep understanding of Mexican culture and a lot of experience activating at Hispanic events across the country.

Decades of Experience

Good People is built by and for good people with over 25 years of experience in creative event planning, production, and promotion.

Our services

We understand your brand from the inside out, aligning our imagination and expertise with your mission, budget, timeline, and vision.

When we design a space for your event, we consider the attendee and the environment around them. We engineer these spaces for heightened imagination, play, and creativity. All the factors that go into this planning process involve lighting, physical layout, colors, textures, acoustics, and technology. We offer an immersive experience and environment that inspires its inhabitants to create, transcend, and enjoy.

Also known as UX design, experience design is the practice of designing products,systems, and services to create meaningful experiences for its users. Once we understand the needs, wants, and desires of your attendees, we reverse engineer the event to ensure the final product provides a positive experience.

Your event is your brand’s calling card.

We provide touch points to engage clients, fans, and customers, or reignite loyalty in your day ones. We create unique, memorable experiences that are customized to your brand’s personality. Nothing you get from us will ever feel dull, unoriginal, or overused.

Your event is your brand’s calling card.

Evidenced in our pop-up shop for Kanye, we build live retail experiences by securing a brilliant venue, kickass team, and producing an inspiring environment from the ground up.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasiarchitecto beatae vitae dicta sunt explicabo.

We get that you want your event to be an unforgettable experience for your guests. Our team brings your vision to life with high-quality audio, lighting and visual equipment and designing an immersive atmosphere that captivates your audience.

We’ll capture your entire event with our production team and slice up the footage for your marketing campaigns.

Our work

A smattering of our most recent collabs with creators, businesses, and brands showcased through dynamic settings and multiple platforms.